The fine evaluation of the CEO
and the management team is important to the company’s performance. The
evaluation course can be sum up into two main areas; company strategy
formulation as well as implementation.
In line with a best performance
study performed by a leading management institute in India, the CEO’s key
challenge in planning and implementing the company strategy is not in coming
across answers to the tough questions, the challenge is in asking over the correct
questions. Putting the incorrect question will cause skewed operational plans.
Following are the top questions
that every CEO must answer as well as the top questions that each CEO should
ask his management team.
The top questions, a CEO should be asked:
Are we in the correct trade and
market? What are the expansion areas to put in money and weakening areas to part
from?
What are the financial and market
study facts that support our plan?
What are our strong points, weak
points, opportunities and threats (SWOTs)?
What are we doing to deal with every
one of the SWOTs?
What is our core expertise? How
can we be in command of them?
What are the important strategic as
well as operational threats? How do we deal with them?
What are our key performance objectives?
How do we plan to accomplish
those objectives?
How can we put up a continual
competitive advantage?
How can we perk up dominance, management
and reporting functions?
The top questions that should be answered by the management team:
Do we have a big expansion plan?
Do we have the correct expansion
engine (business model, infrastructure, assets and set of connections)?
Does our operations management competently
and successfully support our performance objectives? How do we identify?
Which dealers, partners, patrons
and workers are delivering the real value? How do we acquire more out of the
others?
What are the main SWOTs in every
function, and how do you deal with them?
How can we build a sustainable competitive
benefit in every function (promotion, IT, etc)?
What plans are required to implement
our plan? How do we make sure that they are lined up and carried out with the
right quality, in good time and inside the budget?
What are the major performance goals
and motivation for every manager (CFO, COO and CHO)?
Do we have the suitable
organization in place to meet the objectives? (The 5D strategy outline: financial
plan, tools, goods, procedures and people)?
How can we communicate our strategies
better to our stakeholders to win their support and accomplish our goals?
By asking the above questions, we
can surely expect to have excellent CEOs and his subordinate managers.
But ……….Those who have been able
to get through this evaluation and are successful in their career now, are part
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